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Our team created a strategy that sought to identify issues with the website user journey that prevented search engines and users from navigating the webpages and easily digesting the content.
We looked at the menu system, categorisation and data across tags and filters before carrying out keyword research.
We used historical conversion rate data and AOVs to create a detailed forecast; this formed the back-bone of our marketing strategy, deliverables and timescales.
1. Planning & Forecasting
2. Conversion & Design
Team Profectus created a set of designs using Figma which spanned the major templates of the Lusso website. (homepage, category page, product page, checkout etc)
We worked with the business on the information architecture and created a website blueprint which allowed Lusso to provide better quality landing pages to users and search engines.
We worked with Lusso and their platform partners through to completion.
3. Feed Optimisation
Team Profectus created a set of designs using Figma which spanned the major templates of the Lusso website. (homepage, category page, product page, checkout etc)
We worked with the business on the information architecture and created a website blueprint which allowed Lusso to provide better quality landing pages to users and search engines.
We worked with Lusso and their platform partners through to completion.
4. Bidding & Automation
We created a bidding structure along with some sophisticated scripts which allowed us to manage shopping campaigns with greater control than PMax alternatives. Our scripts run hourly to identify irrelevant search terms before programmatically adding them to negative keyword lists.
Our bidding structure allowed us to maximise market share at the top of the funnel whilst also targeting users against more generic search terms with lower bids to control the ROAS.
5. Attribution & Reporting
With conversions happening online and offline, it was important to understand the correlation between spend, phone calls, emails and online conversions.
Offline conversion data is mapped against spend so that we can track ad campaigns at product type and product ID level.
We have worked with Phil for years and the results have been consistently out of this world with continued profitable growth year after year
Wayne Spriggs
Founder & CEO
Let’s talk about Numbers:
550%
Increase in organic revenue within initial 12 month period
630%
increase in paid revenue within 12 months
110%
increase in conversion rate from paid & organic